What's the most comprehensive book about e-marketing? Book Writing Help


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What's the most comprehensive book about e-marketing?

I would love to know if there's something like Kotler's Marketing, but focused on internet marketing. I'm looking especially for full classification of forms/types of e-advertising. Also it would be good if book would be written by someone more credible than some e-marketing gurus who sell their crappy ebooks on clickbank ;) Thanks in advance! Well, like I said, e-advertising is main topic that interests me :)

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Answer 1

It can't really be comprehensive if you don't know what area of internet marketing you are focusing on if you know what i mean.

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