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BE GRATEFUL FOR A
BAD REVIEW by Dan Poynter
Reviews are the least expensive and most
effective form of book promotion. More than 300 titles are published each day.
There is no way anyone can know and rank them. That is why bookstores,
libraries and readers rely so heavily on book reviews. Reviews sell books.
Occasionally a book receives a negative review. The reviewer might be
having a bad day, might be envious of your success or may dislike your stand on
some issues. Take heart. Any review is a good review because it results in ink.
Exposure, kind or unkind, will bring in orders. Focus on the amount of ink, not
the character of the words.
No one remembers the negativity of the
review but they do remember the title of the book. ~ John Kremer, 1001 Ways to
Market Your Book.
While some readers may be discouraged from
buying your book from a bad review, others will see through the review and buy
the book because the subject interests them.
Many book reviewers
are mean spirited. Even if a reviewer likes a book, he or she must find fault
and write snide and/or patronizing little asides about the author’s
character or motives that demonstrate the reviewer’s intellectual and
moral superiority. ~ Andrew Greeley, author.
Most reviewers are
underpaid and overworked. Their contributions to bookselling go unrewarded and
unrecognized. No one ever built a statue to honor a reviewer.
Just
write the best book you are capable of writing; then, take solace in the fact
that most people do not buy books on the basis of any review they actually
read. ~ Steve Wasserman, book editor, The Los Angeles Times.
Few new
products get the free publicity showered on books. Authors, publishers and
booksellers owe a debt of thanks to reviewers. Hope for good ink and be
grateful for bad ink. Ink is ink and ink is free. A bad review is better than
no review.
Dan Poynter does not want you to die with a book
still inside you. You have the ingredients and he has your recipe. Dan has
written more than 100 books since 1969 including Writing Nonfiction and The
Self- Publishing Manual. For more help on book writing, see
http://ParaPub.com. ©
2003
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