Whether you are an ebook author/publisher or a print
book author/publisher, you can get your unique, helpful information out to make
other people's lives better. Other benefits include branding your business with
your book, gaining clients and developing trust with them, and selling enough
books to make half your income. All this through formatting your book's
insides, front and back matter, so it will sell well the minute you
publish.
Book Designing Check and Correct List For your Book's
Front and Back Matter:
1. Put book cover in 4-color design as first page.
Rather than do it yourself, hire a competent cover designer. For business
books, check out MaxCovers.com. He designed three for me. I also recommend
George Foster at www.Fostercovers.com.
2. Make an extra testimonial page to insert right before
your table of contents. Testimonials from the rich and famous, media, man/woman
on the street, and happy readers convince others you have something good to
offer by their endorsement. This can make your book a top seller.
3. Include a list of your other books right before the
table of contents to widen sales.
4. Create a table of contents (your chapter titles) and
place below it your complimentary free bonus report title(s) and where to find
them. When you offer bonus reports, your audience sees this as added value.
Some buy your book because they want a particular report.
5. Redesign of all fonts so your book will be easy to
read. Easy to read books are the number one way to sell more books. Use fonts
such as Arial and other sans serif fonts for the headings and Times Roman and
other serif fonts for the copy.
6. Put in proper headings at the top and bottom of each
page in the headers and footers. Put the title and page number at the top, and
your name and Web site URL at the bottom. For your electronic version, this
shows who the author and expert is.
7. List your products and prices at the end of the book
along with a page on your coaching, speaking, or other services. You may want
to add benefit-driven annotated table of contents for your other books at the
end too.
When you include all these parts in your book, your
increased new sales will surprise you.
Judy Cullins ©. All
Rights Reserved. ABOUT THE AUTHORJudy Cullins,
20-year Book and Internet Marketing Coach and author of 10 books including
"Write Your eBook or Other Short Book Fast" offers free help through her 2
monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month" at
www.bookcoaching.com.
