Your book expresses your wondrous information, your
creativity, your genius. It's your dream come true. Or is it? You have already
tried a few venues--maybe an expo, book signings, press releases, book reviews,
distributors, wholesalers, speaking and book tours.
Now, there is a new way to market those unsold books.
Use the Internet. And you don't even have to have your own Web site or spend
money.
Get ready to create a continuous, passive income. Be
ready for those checks and charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a
new way, and putting energy into your campaign, you can market any kind of
book: how-to, non-fiction, fiction, short special reports, booklets, training
manuals, workbooks, poetry, short stories, articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it
Online. One way to draw attention to it is to write a short eBook on the same
subject. This won't take long.
Make this eBook around 10-25 pages. You can take the
information right from your print book. Just copy and paste information on one
topic, perhaps one chapter. Reduce the number of stories to keep it short. Then
add a new introduction and conclusion. People on the Net want straight-to-the
point information.
Put your eBook into Word and Portable Document Format.
Use your Word file to update and edit and use your PDF file to send your book
by email.
Who will Buy?
You can sell your short eBook for 6.95-$14.95, depending
on how much your audience wants it and how well you write your sales copy. You
can also give this book away to stimulate your audience to want the whole
story--the print book.
Online audiences read all kinds of books. Many will want
the shorter electronic version and be perfectly willing to print it. Others
only want a book they can hold and enjoy on their nightstand a long time. They
will buy the longer version.
To publicize your books start writing short articles,
anywhere from 400-1200 words on your book's topics. When you submit to Online
ePublishers, Web masters and ezine owners, each article will be seen by
thousands, even hundreds of thousands of
Online readers. They are hungry
for information. That's why they go to the Web.
To the bottom of the ezine, add a signature file that
gives your title, tag line, book title, free offer, phone numbers, and e and
Web addresses.
While your title may impress some, your tag line is far
more important. What major benefit do you bring potential buyers? For example,
"Helps professionals make money on their books through the Internet." Offer a
free report or a free ezine to seal the deal. Not only do more people want to
know more about your book, you will have their email address to send further
promotions to.
Divide and conquer. Use your one book as a springboard
for many others and catapult your sales.
Judy Cullins ©. All
Rights Reserved. ABOUT THE AUTHORJudy Cullins,
20-year Book and Internet Marketing Coach and author of 10 books including
"Write Your eBook or Other Short Book Fast" offers free help through her 2
monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month" at
www.bookcoaching.com.
