The Benefits of Co-Publishing
There are a number of publishers, printers, and mail order dealers who publish their
own mailorder magazine. They make their profit by selling advertising space to others in
addition to selling their own offers. They offer others (Co-Publishers) a sizable discount
for ad space in return for mailing a small number of each issue.
Many mailorder dealers, for one reason or another, prefer to act as a co-publisher
rather than sending out their own adsheet, circular or magazine. They do not have all the
expense and hastle of laying out the copy, printing, etc., and a good co-publishing
program gives them nearly the same exposure.
If you are tied in with top quality magazines or adsheets you can make a reasonable
profit through co-publishing. You handle it as if it were your own publication, getting ads
on your product or service at a good discount plus you get additional commissions for
subscriptions and ads you obtain for the Prime Publisher. Quite often prime publishers
will give a commission on their own products which are sold through your efforts with
orders coming direct to you.
For best response you should mail to your own name list and to dealers, etc., in the
mailorder business, who are not yet advertising in the publications you are offering.
Co-Publishing and the Inner Circle!
How does co-publishing relate to the inner circle of mailorder? You place your ad
in a trade magazine or adsheet that is co-publishable by sending your ad and remittance to
the co-publisher, who will forward the same, usually with 50% of your payment to the
Prime Publisher. Your ad will appear in the next issue and the publisher will send you full
details on becoming a co-publisher.
As a co-publisher, you generally get your future ads placed at one-half the
published rate; 50% commission on ads you obtain; 50% on subscriptions received; 50%
on products advertised in the publications that are to be ordered through you, the
Co-Publisher, and from 20 to 100 or so publications, for your own mailings. You simply
stamp your name and address as co-publisher, and mail out! If your ads don't pull, you
may still come out ahead from orders that come to you as the co-publisher.
When you receive orders, retain 50% (or whatever amount is the agreed
commission) and forward the balance with the order, to the Prime Publisher... He will
take it from there... It's that simple. Nothing difficult, deep, dark or mysterious about
Co-Publishing. The Prime Publisher's name and address does not usually appear on the
publication. Orders are directed to you.
The number of orders you receive will depend on who you mail them to. If you
mail to other Co-Publishers, orders obtained will usually be for small one-inch ads. They
will reserve expenditures for large ads, until they become Co-Publishers of the
publication themselves thus getting their advertising at one-half rates!
If your mailings are directed to mailorder beginners, opportunity seekers, or direct
to the consumer, orders you receive will probably be for books or products offered under
"Order From Co-Publisher" ads. Your own ad, of course, gets full circulation based on
the total published and distributed for that particular issue.
You must receive sufficient response to pay for your ads and for the expense of
mailing out the publications, plus a reasonable profit.
There are many fine trade magazines and adsheets in the mailorder business that
you may co-publish. As you progress and gain knowledge you will probably receive free
copies of a number of the better ones to use for your business requirements.
These kind of publications are "In Print" quickly with no long waiting for your ad
to appear. They reach an amazing number of small homeworkers and opportunity seekers.
If your product or service appeals to these readers and the rates are right, you should get
good response. The prime reasons for using these magazines and adsheets are:
1. You get the agreed discount on your advertising after the first time in exchange
for mailing a few copies.
2. You earn a specified commission on all new co-publishers and advertisers you
get for the publisher.
3. You will receive a discount on all future advertising as long as you continue to
co-publish.
4. Of course, you should get some business from your own ads as well.
Include a copy of the magazine or adsheet in orders you fill and in your mails, or
advertise that you send them free for payment of the postage cost. Using these methods,
your postage cost to mail your copies is zero.
Another reason for co-publishing various magazines is that many of them do not
require camera-ready copy. Some do an excellent job of typesetting and offer this service
free. Items selling in these publications generally sell for $15.00 or less.
How to Make Money Even When Your Ads Don't Pull!
This is a little more information on the "Riskless Ad Method" for the Co-publisher.
Step 1:
Advertise in mail order magazines and ad sheets that you offer Co-publishing. As
mentioned earlier the price you have to pay for your ad is usually the full scheduled price
for the first time, then 50% discount thereafter as long as you continue to Co-publish the
magazine or mailorder adsheet.
Step 2:
You generally receive 50% commission on ads, subscriptions, etc., that are placed
through you, so with the copies you receive and mail you can make money, as long as you
stay with top quality publications carrying many articles of interest to mailorder dealers
and money-seeking enthusiasts, and which offer good products or services at reasonable
price.
Step 3
Distribute you magazine to people who are likely to place ads, etc. Check for firms
who advertise in one co-publisher magazine and not in another. Send them a copy of the
magazine they are not currently co-publishing or advertising. Since the publisher's name
is not printed on the magazines, readers will have to order through you. When they order
you make 50% and sometimes more. Go through all the literature and information you
receive, from your various ads and contacts, with a fine tooth comb. You have paid for it
all and somewhere within the pages of the publications you receive you will find the good
programs to fit your individual business plans. YES! By Co-publishing you can make
money from both your ads and from mailing copies. If you want to advertise through
Internet, there are a number of ways to do co-op: ezine co-op, JV partners, swap solo
ads... and more. You are welcome to visit http://www.best-internet-businesses.com to get
more advertising ideas.
ABOUT THE AUTHOR
Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
