The publishing company is the backbone of the writing world. The publishing
company provides a great service to society by publishing and displaying the work of
authors. The global existence of publishers is obvious, but the inner workings of a
publishing company is unknown by many authors. Many book publishers consider the
publishing industry as an apprenticeship industry -- most book publishing professionals
gain knowledge and skills in this field with hands-on job experience. Generally, what an
apprentice learns in one department is useful throughout the publishing house, which
gives professionals the opportunity to move between departments. A typical publishing
company has many levels to it, each with different functions.
THE ADMINISTRATIVE DEPARTMENT
The Administrative Department is the first level of any book publishing company.
It has many responsibilities to help the publishing company function properly. The
Administrative Department manages daily operations for publishing executives and
management. This responsibility involves interaction with all employees from all
departments, as well as interaction with authors and agents. The administrative employees
manage the calendar, maintain organized files, screen/prioritize mail, draft
correspondence, make travel arrangements and prepare itineraries, process expense
reports, take minutes at meetings, and prepare reports. A position as an administrative
employee allows a person to have a high-level of understanding of a publishing company,
while being visible to executives.
THE ADVERTISING DEPARTMENT
All large and small publishing companies have an Advertising Department. Most
publishing companies have in-house advertising agencies that purchase media space and
create and design advertisements. In a publishing company, the Advertising Department
works closely with the marketing directors, editors, and publishers of titles to create an
advertising plan that promotes sales of an author's book. An advertising plan requires
research and negotiation to provide the best venues and the most cost-effective methods
of advertisement. These employees also work closely with graphic designers, commercial
sales representatives, printing presses, and internal staff to facilitate the run of
advertisements.
THE EDITORIAL DEPARTMENT
The Editorial Department of a publishing company is one of the most important
departments. The Editorial Department acquires, negotiates, develops, and edits book
projects for publication. The daily activities of editorial employees include preparing
acquisitions for transmittal to the production department; developing and maintaining
relationships with authors, booksellers, and agents; performing general administrative
duties; participating in editorial, design and marketing meetings; and reading and
evaluating submissions by writing reader's reports. The editorial department must work
closely with all departments.
THE MARKETING DEPARTMENT
Another division of a publishing company is the Marketing Department. The
Marketing Department creates, prepares, and establishes marketing strategies and policies
for each book title by coordinating the efforts of publicity, promotion, advertising, and
sales departments. The Marketing Department prepares all sales presentation materials,
audio recordings, fact sheet collation, and promotions; creates and produces additional
account-specific presentation materials; researches and establishes relations with new
markets; and plans and maintains sales and marketing schedules.
THE PUBLISHER'S OFFICE
The Publisher's Office is also an important department for many publishing
companies. The publishers oversee the life cycle of a book title from acquisition to
production, and onto the sales force. Publishers make executive decisions for all book
titles within assigned imprints while staying within any cost restraints. This department is
also responsible for sponsoring book projects, strategies, and initiatives for the publishing
company.
BOOK RIGHTS DEPARTMENT
The Subsidiary Rights and Permissions Department is one of the most important
divisions of a book publishing company. This department finds additional sources of
profit for a given title, including serials, book clubs, and paperback, audio and e-book
rights.
The daily activities for the subsidiary department include writing submission
letters; sending manuscripts, proposals, and books to foreign publishers and agents;
coordinating co-productions with other publishers; working with book clubs and sales for
special editions; and maintaining relationships with other publishing companies.
ENJOY THE JOURNEY
The road to getting a book published is a long one, but well worth the effort. Trust
yourself, and trust the publisher to create a beautiful masterpiece. Dont be discouraged if
several publishers are not interested in your book. You may have to self-publish your first
book, and then again, a large or small publishing company may accept your book based
on marketability. Good luck and enjoy the process.
ABOUT THE AUTHORLearn how to become a published author! Download Brian's free e-book,
Book Writing for
Fun and Profit, at www.BookCatcher.com. Visit Brian's blog,
Book Publishing News.