Did you know that you already have an eBook inside you?
And, like your coach, you can earn thousands of dollars each month?
Even if you are a non-techie like me, you can write your
ebook at the same time you write your print book. Or, solve your readers'
problems using other articles and reports already in your files. Expand a
two-page article with a story or add other how-to's.
If you want to double and triple your present book
income, check out these mistakes and correct them now.
Mistake 1. You don't write a short eBook first to test
the waters.
Short is in the eyes of the beholder, but let's say from
15-90 pages. Your future customers will be glad to download these pages and
print only the ones they need to.
Your eBook needs to be more concise, easy-to-read, and
compelling than your print book. That means you can shorten your analogies and
stories. You can use a "success format" that poses a question (a heading) your
reader wants answered, then answer it. This formula gets to the point quickly,
and always remember, your Online audience is busy and doesn't want a wordy
style.
Mistake 2. You don't check in with a professional editor
or book coach before you sell your eBook.
Yes, it's good to get feedback from peers, but you need
to get a professional look at the final edition--someone who can set you
straight about words and grammar that makes your writing vital and original.
For instance, you need to drop your passive constructions such as "there is" or
any form of "is, has, begin or start". Limit the -ly adverbs that merely tell
rather than show. Your readers want a picture and want to respond with their
emotions. Limit your -ing forms of the verbs. Keep your copy in present or past
tense.
Mistake 3. You don't know your audience before you write
your eBook.
Emerging authors make this biggest mistake. They have
information, so why not write an eBook? Instead think about the audience you
will serve. More targeted works well. People who want something quick and easy
that will save them time and money--another audience. The best one so far in
the untapped Internet or Online audience. Mostly small business people, they
are eager to buy what they need to make their life or business more enjoyable,
profitable, and easy.
Right now, think of your one or two preferred audiences,
and keep their profile of their needs, complaints, or problems as well as their
picture by your workstation. Then you will write the book your pre-sold
audience already wants!
Mistake 4. You don't automate your business .
As a newbie or non-techie, at first you may resist
learning how to do this. Three years ago I knew nothing about the net, and
today I've published five eBooks on Internet marketing and eBook writing and
publishing. You can too, little by little.
Since each book will not bring you landslides of profit,
think about limiting your small priced books. Or, bundle them so that each sale
is around $20 and up.
Offer your eBook for sale through an 800 number. One
with excellent service is MRC business Support at 800-366-5596. Set up a link
for people to download your book. Two companies to investigate are
Clickbank.com and Paypal.com.
Delegate some of this work to your computer assistant.
Contact your local high schools and technical schools where Online geniuses
live. And, the cost is nominal in comparison to the results.
Mistake 5. You don't have a title that sells well.
A good title is short, clear, and clever. The best title
includes your book's number one benefit. Use words your audience can relate to.
Even cliches are OK for book titles. Instead of "How to Market Online" offer a
title like a Web site headline:
"Quadruple your Monthly Book
Income--Market Online."
Brainstorm a list of your possible titles with
associates through a small marketing survey. Ask them to vote from 1-10 and
offer their own title ideas that would make them reach into their wallets and
pay $15-20 or more.
The eBook earning curve while short, is important for
all writers to conquer. It's easier when you contact a professional coach or
take a teleclass to inform yourself. Stop making eBook mistakes so you can earn
the money you deserve. Part two of this article is also
available.
Judy Cullins ©. All Rights Reserved.
ABOUT THE AUTHORJudy Cullins, 20-year Book and
Internet Marketing Coach and author of 10 books including "Write Your eBook or
Other Short Book Fast" offers free help through her 2 monthly ezines, "The Book
Coach Says. . .," and "Business Tip of the Month" at
www.bookcoaching.com.