Did you know that you already have an eBook inside
you?
And, like your coach, you can earn thousands of dollars each
month?
Even if you are a non-techie like me, you can write your
ebook at the same time you write your print book. Or, solve your readers'
problems using other articles and reports already in your files. Expand a
two-page article with a story or add other how-to's.
If you want to double and triple your present book
income, check out these mistakes and correct them now.
Mistake 6. You don't leverage your eBook for higher
price sales.
When you look at the valuable information inside your
eBook and you realize you only make $20 a sale, you may want to investigate
putting it into an eCourse. These courses sell for $79 and up. With just a
little revising and tweaking, you can set your book up to be a hands-on how to
course.
You can bundle several lower cost eBooks and list their
singular prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don't add bonus value to your eBook.
Whenever you put 2-4 bonus special reports at the end of
your eBook document in Portable Document Format, you make your offer so
appealing, that many will buy for the bonuses alone. For an eBook on How to
Write your EBook or Other Book--Fast! an eBook that sells for $24.95, the
author offered these three valuable bonuses as an incentive to buy. "Titles
Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and
3. "How to Get Testimonials from the Rich and Famous" - value $5.95 . That's
$15 of valuable reports added to $24.95--Total value: $40.00 value for only
$24.95.
She put a new link on her Web site "Discounts of the
Month." With a limited time offer, from her ePromotion bi-monthly offers, she
got many new buyers. Everyone wants useful, original information. Everyone also
wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each
chapter must support that subject. When you try to give too much, your
information isn't organized, short, and compelling. Instead of the end all, be
all book, concentrate on one "how-to" and give plenty of details to make it
useful to your reader.
Mistake 9. You don't market while you write.
Most writers wish someone else would do it for them. Not
in this lifetime! It's so much easier to put marketing into each chapter title,
each chapter's questions you will answer, rough draft of your eBook's back
cover (sales letter), the One-Minute "Tell and Sell," and knowing your targeted
audience, thesis and table of contents before you write a single chapter.
Knowing these essential "Seven Hot-Selling Points" before you finish your eBook
will have you ready to promote the second you write your last word. .
Mistake 10. You don't brand yourself, your business, and
your book.
Some people join an affiliate program or set up an
affiliate program for others to sell their products and sell many products. As
a marketing coach, what I want for you is to think of the overview "umbrella"
you can house your products under. Think about your biggest benefit you offer
through your service. Think about your book title. Can you put a key word from
it into each chapter title? For the book, "Passion at Any Age," the author put
the word passion in each chapter title such as "Passionate Self-Care". In one
client's book, "Watch Out! Your Relationships Can Be Hazardous To Your Health."
the author included the key words "watch out!" in each chapter title.
The eBook earning curve while short, is important for
all writers to conquer. It's easier when you contact a professional coach or
take a teleclass to inform yourself. Stop making eBook mistakes so you can earn
the money you deserve.
Judy Cullins ©. All Rights Reserved.
ABOUT THE AUTHORJudy Cullins, 20-year Book and
Internet Marketing Coach and author of 10 books including "Write Your eBook or
Other Short Book Fast" offers free help through her 2 monthly ezines, "The Book
Coach Says. . .," and "Business Tip of the Month" at
www.bookcoaching.com.