If you're a business professional and you're ready to try something new, think about
writing a business book. Writing a book about your expertise in a specific industry or
even business in general is an excellent way to expand your business and branch out into
speaking and consulting. It lets you try something new, but you don't have to completely
abandon the field you're in.
The Booming How-To Market
How-to books are very popular-there's always one or two on the bestseller list-and
many people like reading books to learn more about their own industry, learn about
industries that are new to them, find ways to advance their careers, and figure out how to
deal with difficult business situations, like having a boss or a co-worker that they don't
get along with. Some people read nothing but how-to and self-help books. With
thousands of topics to write about and a growing interest in self-improvement, your
possibilities are endless!
Modern Printing Technology Makes Publishing Easy
In the past, publishing your own business book was expensive and time consuming
because getting book ready to print and finding a reliable, inexpensive printer required
lots of research and work. Plus, self-publishers had to guess how many copies they were
going to need.
But these days you can offer print-on-demand copies of your book, which means
the book isn't printed until someone buys it. Or you can offer your business book in a
downloadable PDF format so that printing costs are avoided altogether and people can
start reading your book immediately after buying it.
Get Industry-Specific
If you have years of experience in one particular industry, then you can write a
business book that describes the steps that you took to be successful in that industry and
the mistakes you learned from along the way. You can help people who are just starting
out to overcome the learning curve, and learn how to follow your steps themselves so that
they can achieve the same kind of success that you did.
Plus, many companies looking for ways to save money use well-written
industry-specific business books as training materials. You could even offer to customize
certain parts of your business book to meet the specific needs of a company if they buy a
set number of books.
Writing a Book is Easier Than You Think
The writing task is often overwhelming to people, but you can start small. Books
don't have to be extremely long to be popular. You can write a short, fifty- to 100-page
e-book about some aspect of business that you have a lot of experience in and test the
market by selling it directly on the web. You can also use an e-book format to write
business books for specific businesses, like training manuals or other how-to books or
guides.
What Are You Waiting For?
Writing a book not only allows you to try something new, but if you are creative in
how you write the book and how you market the book, the venture can be very profitable.
If you're ready to move on and try a different career but you don't want to start over in a
new industry, take the experience and credentials that you have and try writing about that
industry instead of just participating in it. You will get a chance to branch out, do
something different, and still use all the years of experience that you have built up.
ABOUT THE AUTHOR
Melinda Copp is a writing coach, book editor, and ghostwriter who specializes in
helping aspiring authors achieve their writing goals. She is also the creator of the
FINALLY Write Your Book E-Course. Click here to sign up for Melinda's free e-zine,
and get a free special report!







