• Designing Your Books Back Cover, A How To Parts To the Puzzle - Book covers are just one part of the book design process... here will create a list of what's needed for the back cover. Ask yourself, what part does the back cover play in the sale of my book?

• Designing Your Books Back Cover, Parts Explained, Part 2 - The concept of the back cover design is to sell and present more information. Once your cover design has caught the attention of your perspective reader we figure they will turn the book around to the back.

• EVERYONE JUDGES A BOOK BY ITS COVER by Dan Poynter - All buying decisions are made on the illustration/design and the sales copy on the outside of the book.

• FASHION YOUR BOOK TO MATCH OTHERS IN ITS FIELD by Dan Poynter - As you survey the shelves in the bookstore, you will note that each genre or category has its own unique look. For example, business books usually have a hard cover and a dust jacket.

• GATHERING TESTIMONIALS & FOREWORDS by Dan Poynter - More than 300 titles are published each day. There is no way anyone can know and rank them. That is why the book industry relies so heavily on blurbs.

• How New Authors Can Keep Their Manuscripts Coherent by Marvin Cloud - In large publishing houses, many manuscripts penned by first-time authors, never make it past the "first reader" who for all practical purposes is a gatekeeper of sorts. This person's job is to weed out manuscripts that do not fit certain established submission criteria.

• How to Become a Best selling Author by Jason Oman - With general non-fiction, there will always be space for a good new non-fiction book in the market. So, what makes a non-fiction book a best seller?

• HOW TO BECOME A BESTSELLING BOOK AUTHOR by Brian Scott - Selling your book from your own website and taking your own orders will mean far more money in the bank for you initially, but you'll have to work a little harder on the back-end to get the recognition you deserve. Both ways work. Neither way is right. It's really what's right for you. Let's talk about the steps necessary to make your book a bestseller whether you want to do it through an online bookstore or from your own website.

• HOW TO PRICE A BOOK by Dan Poynter - Book pricing depends more upon genre or category than on production costs. Here is a formula for determining how to price your book

• HOW TO PRICE A BOOK by Dan Poynter - Size matters. Your book has to appear to be long enough to be worth the money you are charging.

• Increase Book Sales and Find New Readers With a Title That Promises Change - Publishing success begins by choosing the right title for your book. It's the title that first attracts attention, online or in a bookstore.

• Just What Is Important In The Sale Of My Book? The Cover, Text, Content, Colors - The most important part of a book is the cover... ahhhh, maybe. Sometimes the cover stinks but if the book is about a subject a person needs to know about, what then?

• Make your Book Stand Out From the Crowd: Know your Audience by Judy Cullins - Writing for your target audience focuses your writing and gives your book a great advantage because you know and can communicate your unique selling point. (USP).

• SELLING FOREIGN-LANGUAGE RIGHTS by Dan Poynter - When you write a manuscript, you are creating a Work. The Work may be published in several different formats (editions): hardcover, softcover, audiotape, eBook, magazine condensation, newspaper serialization, movie, translations, etc. These are called "subsidiary rights."

• STAY IN ONE FIELD . . . AND OWN IT by Dan Poynter - Once you select your subject. Stick to it; stay in one field. Too many authors and author-publisher-speakers write a book on a subject they know well—aimed at their own (reachable) field.

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