• APPROACHING AGENTS & PUBLISHERS WHILE SELF-PUBLISHING by Dan Poynter - Many nonfiction book writers ask how to approach an agent or publisher. Today the question is when to approach them. Traditionally, writers had to decide between selling out and self-publishing. Their considerations were often reduced to money, time and control.

• BE GRATEFUL FOR A BAD REVIEW by Dan Poynter - Reviews are the least expensive and most effective form of book promotion. More than 300 titles are published each day. There is no way anyone can know and rank them. That is why bookstores, libraries and readers rely so heavily on book reviews. Reviews sell books.

• Be Your Own Literary Agent and Get Published by Robin Van Auken - So you're one of 20 million Americans who want to write a book. If you've already written a manuscript, chances are you're looking for agent representation.

• BOOK CLUB SALES -- INCREASING THE ODDS by Joni Hamilton - What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to “borrow” your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. Selling to book clubs can be one of the more lucrative book marketing strategies.

• BOOK EVENTS AUTHORS SHOULD ATTEND by Kathryn Lively - Whether you write science fiction or mystery, poetry or romance, ultimately you will have something in common with writers of different genres: the need to promote your work.

• Book Marketing By Tying Into Breaking News by R. Scott Lorenz - Can you pounce on a breaking news event? Not everybody can, but if your subject has breaking news potential then you'd better be ready to take advantage of it.

• BOOK PROPOSALS 101.: WHAT PUBLISHERS WANT by Sophfronia Scott - Lots of writers like to talk about writing books. You hear very few talking about writing book proposals. Maybe that's why it's easy to forget that a strong book proposal is the first step to getting a great deal for your non-fiction book. It's where you make the big pitch and tell the editor everything that's going to make him or her want to buy.

• BOOK PUBLICITY - A POWERFUL APPROACH by Linda Leon - If you write according to what people need you will always have an audience. People always want to know something about something, or how to do something better. If you can fill the need and then expand on this you will eventually develop the audience that you want.

• Book Publishing Contracts For Writers: What Should I Look Out For? - Rather than reproduce the entire contract, I'm going to just excerpt the highlights and follow them with my comments or thoughts. I am deliberately not talking about royalty percentage, advances, and other specific numbers because those aren't really appropriate to publish in a public forum of this nature.

• BOOK SIGNINGS ARE PURE GOLD by Cheryl Kaye - Book signings are your lifeline, your best friend, and they are pure gold. Before you step out into virgin territory and cross that boundary that is called a book signing, endless questions will bombard your brain. How many books should you expect to sell?

• BOOSTING BOOK SALES THROUGH DISCUSSIONS AND FORUMS by Dee Power - Discussion Groups can be a gold mine for generating interest in your book. Search discussion group sites like Yahoo Groups and Google Groups for groups that are relevant to the topic of your book. You can also search for discussion groups by subject matter.

• CO-OP BOOK PROMOTION by Dan Poynter - Co-operative marketing allows us to lower promotional costs and save valuable time through the sharing of work. By sharing the expenses of promotion with other publishers we all get our messages to the customer more affordably.

• DISTRIBUTION TO THE BOOK TRADE by Dan Poynter - There are four stages in the life of every book: writing, producing (printing & binding), distributing and promoting.

• Do You Know What It Takes To Sell 1,000,000 Copies Of Your Book? by Marvin Cloud - Almost everyone who contacts my office about helping them with their book publishing needs, believe they have the next million-copy seller. Because do not make a habit of stepping on anyone's dreams, I always listen politely before asking the question: "How do you propose to sell 1,000,000 copies?"

• Dog Days - Finding a Publisher by Dan Ronco - The first step is to do your research. Thoroughly. The objective is to identify the publishers in your genre who are likely to consider your book.

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