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Articles:
  • HOW TO PROMOTE A BOOK by Nithya K - Nowadays it's no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan.
  • HOW TO SIGN WITH A LITERARY AGENT by Suzanne Falter-Barns - If you're interested in publishing a book and gaining a market presence and income from it, you'll need a literary agent. They are the grease that keeps the oft-rusty wheels of publishing moving. Every day, they eat lunch or talk to editors and acquisition people in publishing houses all over the world, all the while pitching them on the new hot 'properties', as your manuscript will be called.
  • NO MORE AUTOGRAPH PARTIES! by Dan Poynter - Book signings are a form of product promotion not available to producers of other goods or services. But autographings are not a party in your honor—you and your book are not even known yet.
  • Pitch Your Book with a Persuasive Blurb by Brian Scott - The "blurb" is the back cover material for your book --- the selling points that will get people to buy the book. If you write the blurb before you write an outline, you're guaranteed not to wander off the track as you write your book.
  • PUBLICITY FROM THIRTY THOUSAND FEET by Penny C. Sansevieri - We all know that marketing a book is a process. But sometimes the process takes longer than we’d anticipated. That’s why it’s nice every now and again to hop aboard the publicity jet and get a look-see at what you’ve been doing from the thirty-thousand foot level.
  • Publishing - How to Get Your Book on Amazon by Glen Ford - It used to be that a writer's greatest dream was to walk into a large bookstore and see their name on a display stand. That gave way to having their book appear on Amazon or one of the other big name booksellers. And quite frankly it was a dream that was beyond the ken of most writers. The big booksellers got that way by selling only the books that sold well. By guessing correctly at what their customers wanted. And most writers didn't fit that bill.
  • QUERY LETTERS: TEN WAYS TO HOOK A LITERARY AGENT by Lisa Silverman - During my years as a literary agent for both screenwriters and book authors, I received query letters by the thousands. Even small literary agencies are so overwhelmed by the influx that young, inexperienced interns weed through query letters from prospective authors before the agents even see those few "diamonds in the rough" with a chance at getting published.

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