Work Hard and Get to the Top? Experts Say, Not a Chance!

(DALLAS) Behavioral scientists and best-selling authors George W. Dudley and Shannon L. Goodson have found that performance alone does not determine success – today, success also requires self-promotion. Some of the best salespeople, highest paid professors, most quoted scientists and most powerful executives did not attain their positions by being the most technically competent. They did it through purposeful self-promotion.

In The Psychology of Sales Call Reluctance (5th Edition), the experts rely on their scientific research and international reputation for down-to-earth theories and practical advice developed during the 30 years they have spent studying this subject to get the message across.

Dudley and Goodson have discovered that fear of self-promotion manifests itself into a common phenomenon they term “call reluctance,” which limits salespeople from achieving their full potential. In The Psychology of Sales Call Reluctance the authors offer practical exercises and innovative techniques to help people recognize and overcome the self-limiting behaviors that keep them from earning what they’re worth. Anyone who has a hard time selling themselves, their company, or their product can benefit from reading this book.

Behavioral Sciences Research Press is a small Dallas, TX publishing company with a large international reach. BSRP’s scientific reports including “Where In The World Can You Find An Honest Salesperson?” and “Women: Bosses from Hell?” have captured the attention of worldwide media.

Press Release Source: http://www.bookcatcher.com/bookreleases

To schedule an interview with Goodson or Dudley, or to request more information, please contact Elaine Krackau, PR by the Book, 512-733-5145 or elaine@prbythebook.com; www.prbythebook.com.

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